About Anca » Anca Baniţă

Speaker · Human Behaviour & Collective Action Co-founder, Let's Do It, Romania! | Leadership & Mental Fitness Coach|

I started "Let’s Do It, Romania!" when I was 23 years old, driven by a simple but radical belief: that people can be empowered, united and mobilised around a shared cause — and that collective action can change mindsets, not just outcomes.

What followed became one of the first large-scale civic actions in the country, and eventually one of the largest civic mobilisation movements in Europe. We brought together people and institutions that had rarely worked side by side before — central and local authorities, NGOs, large companies, media, celebrities, influencers and even the President of the country.

By building trust, strong communication and meaningful partnerships, we mobilised over 2 million people, cleaned the country, educated young generations and helped shift mentalities around responsibility, participation and care for the environment.

That experience shaped me deeply — not only as a communicator and mobiliser, but as a human being working under pressure, responsibility and visibility from a very young age.

It left me with a question I have been exploring ever since: what actually makes people change?

Over the years, my work moved from collective behaviour to the inner patterns that shape individual behaviour — how we respond under pressure, how we build identities around what once helped us succeed, and what allows us to move beyond automatic patterns into more intentional ways of leading and living.

Today, I work with leaders, teams and organisations through speaking, facilitation and coaching, exploring the intersection of human behaviour, leadership and change.

I am particularly interested in the hidden patterns behind high performance: how strengths can become liabilities when overused, how old adaptations continue to shape present-day choices, and what becomes possible when we move beyond simply coping and performing toward genuinely flourishing.

Today, one question connects everything I've done — from mobilising a nation to helping individuals and leaders transform the way they think and act: WHAT MOVES US? What holds us back? What inspires us to act? And what becomes possible when people come together around a bold idea?

Work with me

I work with people and organisations interested in one central question: what helps human beings change — and turn that change into meaningful action?

My work brings together nearly two decades of experience in communication and large-scale mobilisation with leadership development, mental fitness and behaviour change.

Speaking

Keynotes that explore what moves people to act — from the hidden patterns that hold individuals and leaders back to the extraordinary power of shared purpose and collective action.

Drawing on nearly two decades of experience in communication, leadership development and large-scale civic mobilisation, Anca brings together compelling stories, behavioural insights and ideas that inspire meaningful action.

Leadership & Team development

Interactive workshops and longer-term learning experiences for leaders and teams, combining mental fitness, experiential learning, communication and behaviour change.

Topics include leadership under pressure, psychological safety, communication, mental fitness, personal branding and sustainable performance.

The story behind a movement

My book tells the behind-the-scenes story of how a simple idea grew into a civic movement that mobilised more than two million people. It explores what it took to build trust between unlikely partners, turn communication into collective action and mobilise people around a shared purpose — as well as the human realities of building and sustaining a movement at scale.

More than the story of Let's Do It, Romania!, it is my first exploration of a question that continues to shape my work today: What makes people move from intention to action — and what makes change possible at scale?